Pure Fishing’s 2021 New Products lineup represents the most complete and technologically advanced collection of products ever introduced in a single year. Continued, science-fueled innovations and a commitment to deliver anglers of all ability levels category-leading performance allows Pure Fishing to remain the leader in fishing-tackle solutions. In addition to increasing its product offerings, Pure Fishing welcomes iconic brands Plano and Frabill to the family in 2021. 

By enhancing the on-the-water experience for all anglers, Pure Fishing is growing the sport for all by delivering products that exceed the needs of experienced anglers and pave the way to recruit and retain new anglers.

Category Videos

Freshwater Durables

Saltwater Durables 


Accessories and Tackle Management

Fly Fishing

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