Your Fish. Our Science.

Berkley is the only fishing company that strictly adheres to the scientific process to develop products that give anglers the tools and the confidence to catch more fish. At Berkley, failing to catch fish is what motivates us to keep fishing, keep studying fish and keep figuring out ways to make all our products the best on the market. Because of this commitment, we can confidently say – We’ve done the science. Now you catch the fish.

2021 New Products

PowerBait® Jigs


Saltwater Hard Baits

Saltwater Gulp!®

Saltwater Terminal Tackle

Freshwater Hard Baits

Powerbait® MaxScent

Gulp!® & Gulp!® Alive Freshwater

Powerbait® Trout Dough & Nibbles


Tools & Accessories

2021 Brand Catalog

2020 Products 

Hit stick

Powerbait® pre-rigged
Swim shad

Frogs & Frog Hooks

Fusion19 EWG Treble Hook

Gulp!® Swimming mullet

Gulp!® Paddleshad


Powerbait® Trout dough


Power pop

HD bait extensions

If you have any questions or would like to set up time with a
Pure Fishing representative, please fill out the form below.