Your Fish. Our Science.

Berkley is the only fishing company that strictly adheres to the scientific process to develop products that give anglers the tools and the confidence to catch more fish. At Berkley, failing to catch fish is what motivates us to keep fishing, keep studying fish and keep figuring out ways to make all our products the best on the market. Because of this commitment, we can confidently say – We’ve done the science. Now you catch the fish.

2022 New Products

Freshwater Gulp!®

Freshwater Gulp!®

Freshwater Hard Baits

Freshwater Hard Baits

Powerbait Jigs

Powerbait® Jigs

Powerbait Max Scent

Powerbait®

Powerbait Max Scent

Powerbait® MaxScent

PowerBait Saltwater

PowerBait® Saltwater

Saltwater Gulp!®

Saltwater Gulp!®

Saltwater Hard Baits

Saltwater Hard Baits

Spinnerbait

Spinnerbaits

See The Full Berkley Line Up

Berkley

If you have any questions or would like to set up time with a
Pure Fishing representative, please fill out the form below.

  • Hidden