There’s no fish like your first fish. And nobody knows that better than Shakespeare. We’ve helped set the hook on countless first fish, and been there as those memories are shared across generations. As more and more newcomers discover the joy of fishing, Shakespeare will continue to be there, providing the gear and inspiration to the next generation of anglers. From the dock to the pontoon boat, from the river bank to the bow, Shakespeare will make sure that the next bite will never be the last.

2021 new Products




Agility® Series



2021 Brand Catalog

Fly Catalog

2020 Products

Customize-It!® Combo

Customize-It!® Tackle Box

If you have any questions or would like to set up time with a
Pure Fishing representative, please fill out the form below.